There were adults, teens, kids, women, and even toddlers who were all playing basketball with that extremely catchy song in the background. This ad touched on something for everyone. In the commercial, Jordan is featured, along with other seemingly everyday people, playing basketball with friends, drinking Gatorade, smiling and having a good time. 23 just like the number that jordan made famous in his hall of fame career. Gatorade brought the classic commercial back in 2015 for their 50th anniversary, and luckily for gatorade, their 50th anniversary also falls in the same year as the 23rd anniversary for this commercial. In fact, the commercial is still relevant today. That is a long time of being at the top of the sports mountain, and allowed Gatorade to run this ad on a consistent basis because of Jordan's ability to stay relevant. In 1992, gatorade came out with their "Be Like Mike" commercial featuring basketball legend michael jordan. When the commercial first aired, Jordan was right in the middle of his first “three-peat” (winning three straight championships). gatorade had the best player in the league at the time who was coming off a championship, in the process of winning another, and then would win a third the next year.
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